Should CEOs Code? I coded an iOS app in 8 weeks to find out.

Two months ago I decided to build our first native iOS app myself. I’ve been coding on the side for ~15 years, but had never touched Swift or SwiftUI. Still, I went from empty repo to App Store approval in exactly 60 days, working on it only on the side. The app itself is a global PM2.5 map with detail views, charts, and integration with our open-source sensors -straightforward, but fully native with Swift and now live on both iOS and Android (native Kotlin version).

The interesting part for me was actually not so much the result, but on the process that I settled on. Agentic coding let me work in parallel with the AI: while it generated code, I could switch to CEO work - replying to emails, commenting on tickets, working on proposals, and thinking through strategic planning. The context switching wasn’t always easy, but having the coding agent on one virtual desktop and company work on another made the rhythm surprisingly smooth. It felt less like traditional “coding time” and more like supervising a very fast (junior) developer who never pauses. At times I felt super human when the AI got a complex feature implemented correctly in the first shot (and obviously there were a few times when it was extremely frustrating).

What helped tremendously was that I asked the AI to draft a full spec based on our existing web app, fed it screenshots and Figma mocks. Sometimes these specs were a few pages long for a simple feature including API, data models, localisations, UI mockups, and error handling. It produced consistent SwiftUI code far faster than any normal design-to-dev cycle. I still had to debug, make architectural decisions, and understand the tricky parts, but the heavy lifting moved to the tools.

This experience changed my view on a long-standing question: Should CEOs code? The historical answer was usually “not really.” But with agentic coding, I believe the calculus shifts. Understanding what AI can and can’t do, how engineering workflows will change, and how non-engineers can now contribute directly is becoming strategically important. You only get that understanding by building something end-to-end, and I believe it’s important that CEOs experience this themselves (the positives & the frustrations).

The bigger shift for me was realizing how this changes the entire software workflow. Designers can hand over mocks that agents turn directly into working components. PMs can produce detailed specs that generate real code instead of just guiding it. Even non-engineering teams can create small internal tools without blocking developers. Engineers don’t disappear—they move upward into architecture, debugging, constraints, and system-level reasoning. But for leadership to make good decisions about this future, it’s not enough to read about it. You have to feel the edges yourself: where the agents excel, where they fall apart, and what parts still demand deep human judgment.

Ultimately, the experience reinforced that leadership today requires an active understanding of how AI is reshaping engineering work. Coding even a small amount gives CEOs and technical leaders a clearer view of what is possible, what is difficult, and how to support their teams through this transition.